Business in Society LLC will pursue this mission by reporting on, and examining, how business is changing our lives – in our homes, the places where we work and in our local, national and global communities. We will view these epic changes primarily through the prism of the new business model called Corporate Social Responsibility or Sustainable Development. This model, being adopted around the world by progressive companies, integrates strategy and operations to achieve both traditional business objectives and societal progress. It is demonstrating, as never before, that attention to the full range of current expectations and demands of twenty-first century stakeholders (“publics”) is, indeed, “good business”. The model has already demonstrated positive effect on the environment, energy conservation and improved use of human capital. Not without difficulty – and not without critics and some systemic setbacks — it is advancing and improving the quality of life and standard of living globally.